The Green Carpet Fashion Awards: Impact

The Green Carpet Fashion Awards (GCFA) unites the fashion and entertainment industries to celebrate interconnected change and positive transformation on a global scale.

The GCFA platform utilizes the visibility and influence of red carpets, the Awards Season, and the fashion industry to amplify the messages of social and environmental justice leaders of change from around the world.

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Why do we need the Green Carpet Fashion Awards - and why should you care about them?

”The Green Carpet Fashion Awards are different. Fashion and entertainment is our platform, but we are in the business of transformation. This is how we move the narrative of the climate crisis, and this is how together we refashion the world.”
— LIVIA FIRTH, GCFA Founder

The GCFA and the Sharing the Table Series are unique spaces fostering intersectional and intercultural connection.

In 2024 the GCFAs brought together a powerful group of changemakers at an intimate dinner in Los Angeles during Oscar Week, including Donatella Versace, Zendaya, John Legend, Chrissy Teigen, Annie Lennox, Helen Hunt, Quannah Chasinghorse, former Irish president Mary Robinson, garment worker and union leader Kalpona Akter, Ugandan presidential candidate and Oscar nominee Bobi Wine and his wife Barbie Kyagulanyi, Greenland Indigenous climate activist and leader Angaangaq Angakkorsuaq, and some of the most inspiring and active young climate activists and influencers. All shared the table, all were equal in the room, sharing stories and learning from each other.

As the IPCC continues to warn us, we need our leaders to take immediate and massive action in line with the science. We also need the public to care and engage — so that they can help put sustained pressure on our leaders to act.

“Reflecting on the attention economy - how do we harness attention towards the issues that matter? How do we channel our culture’s fascination with the entertainment industry towards critical conversations of our time? The GCFA channels Hollywood’s awards season towards a night centering frontline activists across interconnected struggles – from mass incarceration, indigenous rights, garment worker justice, preserving democracy, and more.”

ADITI MAYER, Visual Storyteller and Sustainability Activist – GCFA Young Leader

That is why the UN and others have gotten behind this project. They understand the power of popular culture, fashion, and entertainment to bring about change. This year, U.N. Secretary General António Guterres accepted the Sage award in acknowledgement of his courage, clarity of message, and unwavering work on environmental and social justice.

Don’t just take our word for it…

AND WHERE THEY COME FROM

WHAT YOUNG LEADERS ACROSS SOCIAL AND ENVIRONMENTAL JUSTICE SAY

“As people that want to see our communities reclaim healing, connection and joy – how do we embody the mirrors we want our communities to see themselves in? The GCFA is unique in its careful recognition of those reflecting the journeys that will lead us towards a more connected, harmonious and just world – through the lens of conscious creation. It’s a space where people carrying such unique relationships to land can celebrate and showcase what it means for our communities to move harmoniously in commitment to life.”

DIANDRA MARIZET, Co-Founder & Executive Director Of Intersectional Environmentalist – GCFA Young Leader

“These beautifully curated, intergenerational and multidisciplinary spaces bring land defenders, former presidents, designers, models, and climate activists all together. Thank you GCFA for creating this.”

SAAD AMER, Climate Activist, United Nations Consultant & Founder Of Justice Environment – GCFA Young Leader

”What you have created is absolute magic. Thank you for sharing the power of what activism can do.”

ANGELA BUSHESKA, Social Entrepreneur, Innovator & Public Speaker – GCFA Young Leader

“As activists we are shaping a conscious community and I am immensely grateful for this opportunity. The right for a better future…is intergenerational, intersectional, multicultural, and beautifully diverse. As guardians of Mother Earth, we passionately advocate for support in spaces like the GCFA.  Here is where we stand united for hope awareness and meaningful action…The amplification is amazing. You can build allies and start creating or engaging with different communities that are also part of the solution. All of us must, should, will be part of this solution.”

YURSHELL RODRÍGUEZ, Climate Activist, Researcher, And Plaintiff in the first climate change and future generations lawsuit in Latin America – GCFA Young Leader  

“The GCFA was such an inspiring night to remember. I am humbled by everyone I met and all the hard work being put in making our world better. Thank you all for working towards making it happen, thank you for seeing us, and for recognizing our work and honoring us! I feel truly blessed to be part of this global village and community and so excited to be part of this family.”

ZARA ODU, Founder of Designers Consociate – GCFA Young Leader

Thank you GCFA for all you do to uplift the voices of the youth and how you make us feel so special every time at this event!

VEE KATIVHU, Girls Education Activist, Founder Of Empowered By Vee, Youtube Visionary & Author – GCFA Young Leader

“This is where I had a chance to have conversations around transformation among young leaders and independent designers and I got a chance to talk about my project in Uganda to plant 50 million trees by 2050. This is where I had the privilege to wear a stunning dress created by a talented Uganda designer with entirely recycled materials.  Thank you GCFA as by acknowledging those who are driving innovation and challenging the status quo, you are inspiring others to follow in their footsteps and work towards a more sustainable and inclusive fashion future.”

JUDITH HEARD, Environmentalist, Tourism Goodwill Ambassador and  Model – GCFA Young Leader

WHAT HOLLYWOOD AND FASHION SAY

“We need to understand the impact that the fashion industry has on our environment, and the opportunity it has to pioneer solutions. Thank you to the GCFA for giving me the opportunity to honour Brazil’s Minister for Indigenous People Sonia Guajajara, her strong leadership position coupled with her commitment and tenacity fills me with boundless hope.”

LEONARDO DI CAPRIO

“The GCFA is very moving and inspiring and I still think it’s one of the best I have ever attended to motivate positive change to support and save the planet.”

JENNIFER COOLIDGE

”What an honour to not only be receiving this award, but to be here with you all this evening on this very special occasion. I feel humbled to be amongst the people here tonight who will continue to make this transformative journey happen.”

EDWARD ENNINFUL

”Deeply honoured to receive the Rebel award at the GCFA and to be introduced to the incredible Shaka Senghor who presented it. His story of transformation and resilience inspired me to sing and reaffirms why we must continue to listen to each other and work with unwavering commitment towards a more loving and just world.  Thank you GCFA, let’s keep making waves for change.”

JOHN LEGEND

“I’m hugely grateful to the GCFA for giving amazing female young leaders this wonderful platform to shine a light upon their essential and exemplary work.”

ANNIE LENNOX

“An extraordinary evening we all participated in! I was profoundly moved and uplifted and inspired by our gathering.”

TRUDIE STYLER

WHAT NON-PROFIT ORGANIZATIONS AND ADVOCATES SAY

“The greatest need we have is to be united and this is what the GCFA does.”

ANGAANGAQ, THE ICE WISDOM, GREENLAND

“You just have to use your voice, use it effectively in the way you know how to do it. Hollywood is all about storytelling and breaking through.”

Mary Robinson, FORMER PRESIDENT OF IRELAND

“Honoured to receiving the Messenger award from the GCFA. It will keep me reminding my fight for a living wage for workers I work for. This recognition not just for me, it is for all the garment workers rights movement I am part of.  Thank you for making it possible.”

KALPONA ATKER

“GCFA embraces diverse voices globally. Recognizing Indigenous Peoples and Local Communities in leadership, impact-driven storytelling, and their activism is crucial for amplifying their voices in climate action. GCFA and the team make us feel welcomed, seen, and heard. If Not Us Then Who loves partnering with Eco Age and GCFA. What an inspiring team and network.”

IF NOT US THEN WHO

“I have always believed that fashion is an instrument capable of promoting positive change in the world as it involves connecting with fundamental themes of our times, such as preserving the environment, which is essential for our survival.  The connection with Mother Earth has the power to open hearts and minds to promote this change.  Nature inspires us to be better and to recognize the sacred in every living creature.  How can one look at the Amazon and not see this? Seeing all this life inspires us to preserve it, and initiatives like the Green Carpet Fashion Awards demonstrate that this is possible.”

SONIA GUAJAJARA, BRAZIL MINISTER FOR INDIGENOUS PEOPLE